Web analytics

Web analytics

Our dedicated team of specialists, among others, deals with:
  • proper implementation of all tools (Google Tag Manager, Google Analytics, GAP, Double Click, Adobe,
    Webtrek, Exactag and many others),
  • user segmentation which can be automatically used in all communication channels,
    in contrast to reports generated in GA,
  • attribution models – we were the first in Poland to get access to Data Driven Attribution in Double Click,
    but we also do our own modelling that is ‘appreciated’ not only by the last channel in the purchase path,
  • scoring models – which enable to properly evaluate the effectiveness of a particular communication channel on a website for many objectives,
  • data analysis – e.g. establishing relations in the consumer buying processes
    on the basis of sales data aggregated from CRM.

 


In the hands of experts
Sylwia Chmielewska-Fryze

Sylwia Chmielewska-Fryze

Chief Operation Officer read more
Magdalena Niewiadomska

Magdalena Niewiadomska

Head of the Intelligence Division read more
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