The key to convince a user to make a purchase is a message that is tailored to their needs, experiences and possibilities. That’s why we use segmentation in our campaigns that is not solely based on implementing codes, but also on using it in creatives.
We care about user convenience. Thanks to using shared capping for all spaces, we don’t allow a situation where an Internet user feels being surrounded by a brand and thus it puts them off as the brand is perceived as something that you can’t get rid of.
We use DoubleClick Studio to build dynamic creatives what allows us to create a more effective message. Creatives are being designed not only having in mind the offer a user saw on the company website, but also taking into consideration their full profile - brand experience, purchase history.
We don’t limit ourselves just to a few tools. Instead we use a multitude of remarketing forms: standard remarketing, dynamic remarketing, mobile remarketing, search engine remarketing and video remarketing.
Our remarketing strategy includes all communication channels - from display ads to RTB purchase. As a result, your company may build relations with potential customers in a holistic, and not fragmentary, way.
Test, test and test again. According to this rule, we test not only different remarketing list scenarios, but also creative scenarios and advertising messages.