Econometric Modelling

Econometric Modelling

Our specialists deal with advanced econometric models. Their work provides guidelines on further marketing communication. They have many years of experience in working with clients from all industries present in the Polish market. Along with science development, our team keeps up with more and more effective methods of using econometric models so that they can adapt to the changing market.

Economic models help us to understand what and how variables influence our response variable (our KPI - e.g. sales, awareness, page visits, etc.) On the basis of the historical data , we are able to examine which media or advertising activities were most and least effective and what is the most optimal level of a price, distribution and other non-marketing factors. On that basis, we can predict and allocate budget most effectively in order to achieve set business goals with the least investment possible.

Examples of questions that we will answer:
  1. What should be an optimal media mix?
  2. How long will the campaign influence our variable, e.g. sales, after it is finished?
  3. How effective are marketing activities and investments in advertising (return on investment)??
  4. Which investments should be reduced without a significant impact on sales in the short term?
  5. How to allocate budget to communication?
  6. How does pricing policy affect sales?
  7. Is there the hallo or portfolio effect that can be used?
  8. What are other factors outside marketing that influence sales?
  9. Close cooperation between the econometric department and the analytical and strategic department enables achieving outstanding results.

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