Magdalena Niewiadomska

Head of the Intelligence Division

As Head of the Intelligence Division, she is responsible for the development of key competences such as: sales optimization, attributive modeling and scoring. For the last 7 years she was associated with SMG, where, as Analytics Manager, she was in charge of attributive modeling and media modeling POE, which was used to determine the role of media in communication strategy and to optimize their efficiency. She has carried out projects for companies such as: Electronics, T-Mobile Poland , Kompania Piwowarska or Mondelez Poland.

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